Why "Wine Geek"? Jeremy Day believes that wine should be enjoyed and discussed... by everyone!
Over thousands of years wine was the drink of the people, of the proletariat, of the soldier. Why should wine be put on a pedestal? When opening cafe Taste Jeremy wanted something rustic and unpretentious, a haven for enjoying local wine to be intended to bring wine back to the people. "Opulence for the Common Man" became his mantra as higher-end products were sold at a sliding scale so that people could enjoy higher-end experiences with a drastically lower mark-up. This was highly successful as people could treat themselves to products they may have otherwise not been enticed to try at industry-standard pricing models.
As such, he chose the title "Wine Geek" instead of the sommelier title: He's passionate about wine, about talking and learning about what wonderful local wines can be had if one but chooses to look. Talk to him about local wine and you'll meet his geeky side!
Jeremy won the 2011 VQA Promoter of the Year award for his diligence and passion toward promoting local, and his wine list received Gold Standing for 4 years running with the Wine Council of Ontario.
